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Erin Feinblatt is a born-and-bred California photographer, specializing in lifestyle and architectural photography and videography. A wildlife biologist in a past life, his acute observational skills with technical proficiency allows him to produce images that are genuine and timeless.

What brought you to your craft?

Erin Feinblatt: I’ve been a photographer most of my life. When I hit a dead end in my first career as a wildlife biologist it was my wife Brina that gave me a kick in the ass. She instilled the confidence to turn my passion for photography into a career.

Where do you turn for inspiration? 

EF: Ultimately my inspiration comes from the things I see through my own eyes. I don’t actively seek out other photographers' work. I am a keen observer of the natural world and my mind is habitually finding inspiration from the things I see.

What do you do to get outside of your craft? Something completely divorced from your work.

EF: I don’t know if I am ever completely divorced from my work. Even if I don’t have a camera in my hand, I am still creating images in my mind. Long ago, I made a clear point to put my camera down and focus on experiencing moments rather than capturing them. It’s the simple act of being present that keeps things in perspective. 

What is your most important rule when it comes to design? 

EF: I value function heavily. Without function, form is simply aesthetic.

How do you apply that rule to your craft/photography? 

EF: Creating visually compelling images when you are on your own is one thing. Doing so when a client is looking over your shoulder is another. Being creative while also staying within the limitations of a shoot and meeting the client’s objectives is the challenge. This is why the best professional photographers are also great problem solvers.

Who is your favorite designer? Why? 

EF: George Greenough. His contributions to photography, surfing, and boat design are astonishing. He has demonstrated true ingenuity throughout his life. 

What’s your favorite design piece in your house right now? 

EF: 1997 Ford F250 Turbo Diesel with a 1998 Lance Squirelite cabover camper. It’s our vacation home and allows me to go off-grid and reconnect with the real world.