ICON 4X4

The concept for ICON was born in response to the direction I had seen the collector market heading. As demands and expectations on classic cars grew so did the desire for modern performance married to classic styling. I not only took note, I took action.

The actualized results of a strong commitment to tradition, obsession with modern design, and unrelenting need to achieve performance excellence is what today is known as the ICON. This vehicle without peers, is built for a journey without boundaries.

- Jonathan Ward

Autotype + ICON BR Old School #66 Auction Autotype + ICON Bronco Old School #66 Auction
Autotype + ICON BR Old School #66 Auction $200,000.00
"When we first launched the brand, we felt it was very important to define a new style for the aesthetic of the vehicles, because our approach to the mechanical engineering was so unique. It made it easier for people to digest. Now, after more than 10 years producing these vehicles, we’re excited to explore a more vintage aesthetic, hence the introduction of the new old-school design option". Jonathan Ward- Thank all of you for a successful auction! The winning bid on our first-production Autotype + ICON BR Old School #66 was $291,000, and we couldn’t be happier. The featured photos detail the up to date progress of the build. Delivery is set for March / April 2020. Missed out on the auction? You can still custom design an ICON FJ40 or an ICON BR through us. Shoot us a note. 
Blue Icon Bronco - Autotype  Blue Icon Bronco - Autotype
Design Your Own Custom ICON BR $275,000.00
Autotype is proud to be the only authorized ICON vendor apart from the source itself, and what an honor it is. With a masterpiece like this, is there any wonder why? This is your opportunity to custom spec an ICON BR Cost range between $264-296,000.00 Build time estimate is 24 months  You would be involved in design specification process from the start Included is an Autotype designed coffee table book documenting your ICON build from day one to delivery Excluded from all sales.
Custom ICON FJ - Autotype Custom ICON FJ - Autotype
Design Your Own Custom ICON FJ $275,000.00
Rugged and stylish, the FJ Build shows off ICON’s trademark engineering genius with a design to master any terrain. This is your opportunity to custom spec an ICON FJ Cost range between $231-297,000.00 Build time estimate 24 months  You would be involved in design specification process from the start Included is an Autotype designed coffee table book documenting your ICON build from day one to delivery Excluded from all sales.
Manual Tee - Autotype
Manual Tee $35.00
A special tee designed with our friends at ICON in mind.  100% combed cotton Preshrunk to minimize shrinkage Designed and printed in California
FUCHS Tee - Autotype
FUCHS Tee $35.00
The ultimate #IYKYK for Porsche purists. The FUCHS Tee honors the very first lightweight alloy wheel ever made and the wheel that found its way on to the very first Porsche 911 in 1967. If you love this shirt then you ARE the Autotype. 100% combed cotton Preshrunk to minimize shrinkage Designed and printed in California
Post Tee - Autotype Post Tee - Autotype
Post Tee $35.00
The Post Tee is an ode to old fashioned customer service and an artifact of the very first 911. No lines at the DMV, just a friendly postcard from your SoCal Porsche dealer. 100% combed cotton Preshrunk to minimize shrinkage Designed and printed in California
FJ Noir Tee - Autotype
FJ Noir Tee $35.00
Workin' on our night moves with our friends at ICON. A properly 'murdered out' FJ40 T-shirt that pairs a peerless truck with a classic black Tee. 100% combed cotton Preshrunk to minimize shrinkage Designed and printed in California
Broncotone Tee - Autotype
Broncotone Tee $35.00
The go anywhere, do anything, original Ford Bronco through the lens of ICON. Autotype is proud to be the exclusive apparel partner of ICON4x4. 100% combed cotton Preshrunk to minimize shrinkage Designed and printed in California