ICON 4X4

The concept for ICON was born in response to the direction I had seen the collector market heading. As demands and expectations on classic cars grew so did the desire for modern performance married to classic styling. I not only took note, I took action.

The actualized results of a strong commitment to tradition, obsession with modern design, and unrelenting need to achieve performance excellence is what today is known as the ICON. This vehicle without peers, is built for a journey without boundaries.

- Jonathan Ward

Timeless Bronco Tee
Timeless Bronco Tee $35.00
Think ICONs are a work of art? We think so, too. Classic in both fit and finish, with the right amount of attention to detail, this tee will quickly become a favorite Colors selected from the original 1968 Ford Bronco color pallet 100% combed cotton Preshrunk to minimize shrinkage Designed and printed in California
BR Tee
BR Tee $35.00
Our ICON tees featuring iconic frontends are just as classic as these vehicles. Wear your cult favorites anytime, anywhere, and in timeless, livable style. Classic in both fit and finish, with the right amount of attention to detail, this tee will quickly become a favorite 100% combed cotton Preshrunk to minimize shrinkage Designed and printed in California
FJ40 Tee
FJ40 Tee $35.00
Our ICON tees featuring iconic frontends are just as classic as these vehicles. Wear your cult favorites anytime, anywhere, and in timeless, livable style. Classic in both fit and finish, with the right amount of attention to detail, this tee will quickly become a favorite 100% combed cotton Preshrunk to minimize shrinkage Designed and printed in California
Autotype + ICON BR Old School #66 Auction
Autotype + ICON BR Old School #66 Auction $200,000.00
"When we first launched the brand, we felt it was very important to define a new style for the aesthetic of the vehicles, because our approach to the mechanical engineering was so unique. It made it easier for people to digest. Now, after more than 10 years producing these vehicles, we’re excited to explore a more vintage aesthetic, hence the introduction of the new old-school design option". Jonathan Ward- Thank all of you for a successful auction! The winning bid on our first-production Autotype + ICON BR Old School #66 was $291,000, and we couldn’t be happier. The featured photos detail the up to date progress of the build. Delivery is set for March / April 2020. Missed out on the auction? You can still custom design an ICON FJ40 or an ICON BR through us. Shoot us a note. 
FJ62 Tee
FJ62 Tee $35.00
Our ICON tees featuring iconic frontends are just as classic as these vehicles. Wear your cult favorites anytime, anywhere, and in timeless, livable style. Classic in both fit and finish, with the right amount of attention to detail, this tee will quickly become a favorite 100% combed cotton Preshrunk to minimize shrinkage Designed and printed in California
Blue Icon Bronco - Autotype
Design Your Own Custom ICON BR $275,000.00
Autotype is proud to be the only authorized ICON vendor apart from the source itself, and what an honor it is. With a masterpiece like this, is there any wonder why? This is your opportunity to custom spec an ICON BR Cost range between $264-296,000.00 Build time estimate is 24 months  You would be involved in design specification process from the start Included is an Autotype designed coffee table book documenting your ICON build from day one to delivery Excluded from all sales.
Custom ICON FJ - Autotype
Design Your Own Custom ICON FJ $275,000.00
Rugged and stylish, the FJ Build shows off ICON’s trademark engineering genius with a design to master any terrain. This is your opportunity to custom spec an ICON FJ Cost range between $231-297,000.00 Build time estimate 24 months  You would be involved in design specification process from the start Included is an Autotype designed coffee table book documenting your ICON build from day one to delivery Excluded from all sales.
BR Crew Fleece - Autotype
BR Crew Fleece $60.00
Our ICON Fleece collection featuring the iconic frontends of are just as classic as these vehicles. Cover up and keep warm, but still show off your admiration for this classic Bronco.   Relaxed fit Heavy weight, 10.3 oz/yd2 100% Cotton French Terry Inset sleeves, 2x2 ribbing on neck, cuff and hem Cover stitching on seams, preshrunk to minimize shrinkage
FJ62 Crew Fleece - Autotype
FJ62 Crew Fleece $60.00
Our ICON Fleece collection featuring the iconic frontends are just as classic as these vehicles. Cover up and keep warm, but still show off your admiration for the classic FJ62.  Relaxed fit Heavy weight, 10.3 oz/yd2 100% Cotton French Terry Inset sleeves, 2x2 ribbing on neck, cuff and hem Cover stitching on seams, preshrunk to minimize shrinkage
FJ62 Hooded Fleece - Autotype
FJ62 Hooded Fleece $65.00
Our ICON Fleece collection featuring the iconic frontends are just as classic as these vehicles. Cover up and keep warm, but still show off your admiration for the classic FJ62.  Relaxed fit Heavy weight, 10.3 oz/yd2 100% Cotton French Terry Inset sleeves, 2x2 ribbing on neck, cuff and hem Cover stitching on seams, preshrunk to minimize shrinkage
BR Hooded Fleece
BR Hooded Fleece $65.00
Our ICON Fleece collection featuring the iconic frontends of are just as classic as these vehicles. Cover up and keep warm, but still show off your admiration for this classic Bronco.   Relaxed fit Heavy weight, 10.3 oz/yd2 100% Cotton French Terry Inset sleeves, 2x2 ribbing on neck, cuff and hem Cover stitching on seams, preshrunk to minimize shrinkage
FJ40 Hooded Fleece
FJ40 Hooded Fleece $60.00
Our ICON Fleece collection featuring the iconic frontends are just as classic as these vehicles. Cover up and keep warm, but still show off your admiration for the classic FJ40.  Relaxed fit Heavy weight, 10.3 oz/yd2 100% Cotton French Terry Inset sleeves, 2x2 ribbing on neck, cuff and hem Cover stitching on seams, preshrunk to minimize shrinkage
FJ40 Crew Fleece - Autotype
FJ40 Crew Fleece from $60.00
Our ICON Fleece collection featuring the iconic frontends are just as classic as these vehicles. Cover up and keep warm, but still show off your admiration for the classic FJ40.  Relaxed fit Heavy weight, 10.3 oz/yd2 100% Cotton French Terry Inset sleeves, 2x2 ribbing on neck, cuff and hem Cover stitching on seams, preshrunk to minimize shrinkage
FUCHS Tee - Autotype
FUCHS Tee $40.00
The ultimate #IYKYK for Porsche purists. The FUCHS Tee honors the very first lightweight alloy wheel ever made and the wheel that found its way on to the very first Porsche 911 in 1967. If you love this shirt then you ARE the Autotype. 100% combed cotton Preshrunk to minimize shrinkage Designed and printed in California