New ICON Apparel Collaboration - The '49 Hudson Derelict

Our newest, limited-edition release for ICON celebrates the latest and most legendary ICON Derelict yet, the 1949 Hudson Coupe. This classic was discovered in a North Carolina barn and re-imagined as a modern daily-driver with a bit of rockabilly attitude.


The attention to detail under the hood and on the interior, while leaving the original lines and hard-earned patina of the exterior intact is what makes the ICON Derelict project truly unique in the automotive world.



With the most interesting body shape of the era and classic post-war lines, the 1949 Hudson is the perfect canvas for Jonathan Ward and his talented team to research, re-imagine, and respectfully retool a legend for another 70 years.

Under the hood is a potent, supercharged LS9 6.2L V8 with 638hp and over 600lbs. of torque. It all powers a reliable and remarkably smooth, performance 4-speed automatic transmission. ICON sourced leather for the roomy interior from friend-of-Autotype, Moore & Giles, pairing it with German carpeting and hand-stitched alligator calfskin. They snuck-in a subtle infotainment system and used 3-D printing to recreate fits and finishes. 

If you love classic Americana, respect for design, a commitment to craft, or just a seriously dope car, the ICON Derelict '49 Hudson Tee is the way to show it.





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