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Blog: In the Studio

Build your own ICON exclusively at Autotype

Nowhere else. We're it. Away from home base, Autotype is the only place where you can find and build your own ICON FJ or ICON BR, and of course, bid on the custom, one-of-a-kind Autotype + ICON BR Old School #66. These tailor-made machines are singular feats of engineering, each lovingly made under the genius of ICON founder Jonathan Ward. Build your own chariot, master any terrain, and invest in the future of design. Only at Autotype.
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A conversation with ICON's Jonathan Ward on style and 'Bespoke Utility'

Derek Galkin: There are very few people whom I've met on my journey who can identify, understand, and appreciate functional, clean, timeless industrial design. The catalyst of our friendship. Jonathan Ward (of ICON) and I have been friends for over seven years, and not once had he ever invited me to his house. Our usual preferred meeting spot has always been ICON HQ, a space I’ve always found fun and malleable, the local watering hole for a casual drink or an event where we were mutually invited. What would his house be like—what style of architecture? What furniture? What influence does Jamie (his better half, and my personal favorite of the two) have in the house, and does it spar...
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Brotherhood (and sisterhood)

A nod to the brotherhood of creators and designers…it's time to get real, get focused and get into the weeds. When we started autotype, we wanted to slow down, get inspired by the things we love and metaphorically get stuck in the minutiae.  An exercise in thoughtful fruitlessness, this could be the beginning of our end. We hope you get distracted as much as we do. About the image: New Order. Brotherhood. From my personal teenage album collection, a small selection of which has travelled around with me for years. One of my favorite album cover designs by Peter Saville, not shown here but inspired me long before I became a designer.
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The prize inside

Love. graphic. art. books. Books are an adventure, they are timeless. Poseidon is no exception. This one came from my random monthly outing to the local comic book store. I routinely pass by the comics (no because I don't like them) in search of that something that calls out to me this month. Could be the binding, the wrapper, the shape, the neglect, the location on the shelf, a stranger I'm inviting home for the first time. -Tu Pham
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On Leather, Legacy, and Infinite Possibility: An interview with Moore & Giles' Elizabeth Stroud

We're growing our community! As part of our Autotype Design Club, we asked our inaugural member ICON4x4 Founder Jonathan Ward to interview our newest: Moore & Giles' Elizabeth Stroud, VP of Bags and Accessories, on about her personal journey, what she values most in the brand, and what she looks for in design (and designers). Jonathan Ward: What about you personally, with the brand, how did you, why did you? ES: I grew up in Lynchburg, Virginia where we're based. Lynchburg is fairly small (with a population of roughly 80,000) and we had very little in the way of culture. There was never any question that I would leave, and my parents were 100 percent in support of that. I...
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I heart Irma Boom

This book never gets old for me, a modern classic printed in 2010. It seems to be the book I always grab when I'm pacing the studio. Maybe because it's BRILLIANTLY YELLOW or the print on the EDGE of the book makes me shout HALLELUJAH! The details are just too fun. It's like a movie you can watch over and over again. Thanks Irma! Thanks Knoll! Thanks National Endowment for the Arts, we a.l.m.o.s.t. lost you thanks to the current administration : / - Tu Pham
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